Awards

Marketing online

We integrate your online marketing strategy into the development of your web project. Lotura is specialised in search engine marketing, mail marketing, web analysis and social network.

 

Website positioning in search engines

At Lotura we offer you the possibility of improving the visibility of your business in search engines. The primary goal is to attract qualified traffic to your website. We place our SEO auditing services at your disposal, as well as our expertise in optimising your website in order to improve results.

 
  • Web positioning audit

We diagnose your website in terms of indexability.We detect the technical, content, optimisation and links factors that affect the positioning of your website. The result of this analysis will be presented in a web positioning report showing the status of the site at the time of analysis and the improvements needed to enhance visibility and performance.

 
  • Website optimisation

We know how to optimise websites and how to make creative use of technology and design for the indexing of all web pages by search engines.

We will increase qualified traffic to your website, because your results matter to us.

Pay per click advertising campaigns

We manage your pay per click (PPC) campaigns both on search engines and Facebook. We get maximum profit from the cost per click to achieve better results, taking into account the fundamental objective of the campaign.

Mail marketing campaigns

We have communication and design professionals who will create your promotional newsletters and e-mails, or will make the ones you have more effective.

Social networks

We map out your firm’s personalised strategy on the relevant social networks. We advise you on your activities and participation in social networks.

We also offer you courses and seminars tailored to your personal and professional needs.

Web analysis

We monitor and measure the results of your marketing actions according to your desired objectives. We define the measuring indicators that will serve to monitor the evolution of the different marketing actions. This information helps us to adapt the contents to the needs of users and to adapt the website to achieve better positioning.

 
 
 

Web internationalisation

We help companies that want to export or go international to position them on the search engines in their target countries.

  • We analyse how users in the target country search for products and services
  • We optimise your website for the country or countries selected.
  • We build up your link strategy.
  • We create your PPC search engine advertising campaign

Case Studies

Virtual store: mountain of clothes, sport casual and technical material

MicroSME

Mountain Clothing, Sport casual, Technical Material
Starting point
Ibai Kirolak Mendi was the need to change the web, because it was not well positioned, the design was not related to his image and did not sell.
Solution
We did a total redesign of the website. I do a design in keeping with your corporate image. The catalog structure is proposed for the user to see at a glance all the catalog so you can quickly find the product you are looking for. This structure facilitates the purchase of the product and the positioning of it.

See project